Video of the Day: The 25 Cognitive Biases

Do me a favor? Send me your next paycheck to my savings account on your next payday. Sound convincing? Probably not…

Interesting video I found today in regards to the Art of Persuasion, a topic that has been on my mind recently as I have been thinking a lot about how I deal with other people on a daily basis.

I believe that I have a natural charm to myself because I am kind hearted, good willed, friendly, and very accepting of others, but that alone has not gotten me everything I want out of life. I would venture to assume that you, the person reading this, most likely has not gotten everything they want out of life either.

So how do we get closer to the things we desire?

I think the first step is investing in yourself on a mental level by feeding your brain with information that enhances your quality of life. Through reading, taking classes, attending seminars, watching videos, and most importantly doing/applying the things you learn every day into your life one can take those essential steps toward their desires.

Once you have a thorough understanding of yourself through this continual process of self-investment and self-discovery you can begin to change your focus to affecting those around you in a positive manner.

One way to do both of these things, improving self and others, is outlined in the video: How to Persuade Anyone: The 25 Cognitive Biases. 

Persuasion is sometimes seen as something that is wrong or manipulative, but in fact, it is a skill employed by the most highly effective, successful, and beneficial people to human growth. Everyone from Barack Obama to Adolf Hitler to Henry Ford to Steve Jobs to Martin Luther King was MASTERS in the Art of Persuasion.

In fact, it is a skill we employ or attempt to employ, successfully or unsuccessfully, all of the time. In order to fulfill our desires, be it money, power, influence, love, acceptance, a new car, a beachfront house, or that pay raise we must learn to effectively persuade others to get others to either help us or give us the things we want most in life.

  1. cause (someone) to do something through reasoning or argument.


Back to the 25 Cognitive Biases, in order to persuade people to do the things you want them to do and in turn make the path to your own desires faster and much more efficient, you must learn how your own biases and the biases of others work to hinder or help your cause(s).

The 25 Cognitive Biases essentially comes down to how we make our decisions and judgments. Most of us judge wrongly and make bad decisions due to a pattern of behaviors, incorrect assumptions, and misjudgment. This misjudgment stems from our ignorance of our own biases working within us. These biases influence us subconsciously whether we know it or not.

Understanding these biases allows us to understand the fundamental human psychology of our wants, desires, and motives for pursuing them. In understanding these we can effectively

Here is a quick list, in my own words, of the first five of these 25 Cognitive Biases…the rest is up to you 😉

  1. Reward and Punishment: Incentives. Incentives. Incentives. The best way to get to your goals and desires is to incentivize or reward yourself for them. Want that new car? Post pictures of the Ferrari you wish to one day drive around your room and look at it every day. This will motivate you to do the task necessary to achieve the thing you desire most.
  2. Liking and Loving: We ignore the faults of the things, people, products, and companies we admire the most. We also tend to comply, agree with, and act in accordance to that which we admire the most as well. We will even distort the facts or blind ourselves to the truth of our love/admiration objects. Love Apple? You’re more likely to ignore the negative reviews of the latest iPhone/Mac/iPad and buy it anyway. Good one Steve Jobs lol.
  3. Disliking and Hating: The reverse of the second cognitive tendency is true as well. We tend to ignore the good qualities of the things we hold disdain for. We will distort the facts to support our hatred as well as ignore others opinions about what we inherently dislike. We will hate things even remotely associated with the things we disdain and it is difficult or impossible to change deep-seated dislike/hate. Try convincing an ISIS member to sing the National Anthem nowadays I’ll send you my next paycheck.
  4. Doubt-Avoidance: If we are doubtful or unsure about a situation we will try to remove that doubt by making a quick decision without proper knowledge or reflection. This is triggered by a combination of stress and confusion around a situation. Ever made a “fuck it” decision or a quick purchase without weighing all of your options? That is doubt-avoidance tendency at work.
  5. Inconsistency-Avoidance: We naturally resist change, that is why bad habits are hard for us to break. This is our brain’s way of saving space so we tend to cling to that which we already know/do rather than learn or try new things to avoid inconsistencies. In the past, in order for our early ancestors to survive, we had to make quick decisions in order to avoid being the prey of wild animals and predators. To gain an advantage in the wild by operating in groups, humankind adopted a resistance to change in order to cooperate better as constant change in opinions/decisions/thinking would hinder said cooperation.

Hope you found these inherent biases as interesting as I did and I hope you strive to overcome this internal hardwiring in order to take control of your life. I also urge you to do your own independent research and reflection on how to use these to your advantage rather than letting your biology make them into disadvantages.

More On The 25 Cognitive Biases Below:

The 25 Cognative Biases Cheat Sheet:

Millionaire Tai Lopez on the 25 Cognitive Biases and How to Implement Them:

Original Speech by Charlie Munger on the Psychology of Human misjudgment:


Published by

David X

Writer. Blogger. 21 Years Young. Interested in Black Liberation, Social Justice, Art, and Wealth. “The high-minded man must care more for the truth than for what people think.” - Aristotle

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